Communication Science

Public Relations Skills

This module provides students with the skills to understand and analyse management techniques in Public Relations.

RICHARDS BAY CAMPUS ONLY

Diploma in Media Studies (Year 1) & Diploma in Public Relations Management (Year 3) ONLY

Dr. J.B Dlamini

Welcome to the Department of Communication Science. HIV & AIDS Literacy module will expose students to various areas on which HIV & AIDS impacts. The module aims to provide students with information on HIV & AIDS prevention and management. Also aims to empowering students to make a difference in dealing with HIV & AIDS crises. Further, the module will also examine the current pandemic facing the world: COVID-19.

The purpose of this module is to provide learners with knowledge of the role of the communication in globalisation, cultural imperialism, and international affairs, and to enable them to research the international flow of news and entertainment, the New World Communication and Information Order and international communication policy.

Communication Research Methods

Communication skills 2

This course introduces Public Relations students to several of the most important theories in ethics, and to applying these theories to case studies in public relations and the business environment broadly. The purpose of Public Relations Ethics is to equip students will skills in identifying ethical issues within case studies, critically thinking about these ethical issues, applying ethical theories and making well-informed ethical decisions. Material is structured around discussing how theories should be applied to ethical dilemmas, and around thinking about the strengths and short-comings of the various theories in order for the student to determine when it is best to employ each theory. The four central theories discussed and applied, in order, are ubuntu, virtue theory, utilitarianism and deontology.

Public Relations 2

Public Relations 1

The purpose of this module is to assist you in developing a suitable Literature survey in relation to the objectives of your research which you designed in ACS501 (Research Proposal).